Get almost, almost everything when almost, almost no one is watching

There are things we're embarrassed to do when someone is watching. Only being alone frees us from the shame of using a glass and putting it back without washing it, wearing clothes straight from that laundry basket, or dunking an extra-cheese burger into even more cheese. That's why the appetite sparked by Cheddar Nights is best kept out of sight. We don’t want anyone to see that version of ourselves.

Role: Creative, Art director    Agency: Wieden+Kennedy MX    Year: 2024