On a day when everyone looks alike, the PIN Code helps you get into the right car.
Picture being in a crowd of over a million people, all painted and dressed almost alike: that’s Mexico’s Catrinas Parade. Now imagine the challenge of finding your Uber there. Luckily, thanks to Uber’s PIN Code, identifying which ride was yours wasn’t a issue.
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Role: Creative, Art director Agency: W+K México Year: 2025